{"product_id":"vintage-1970s-lilli-diamond-black-floral-applique-maxi-dress","title":"Vintage 1970s Lilli Diamond Black Floral Appliqué Maxi Dress","description":"\u003cp\u003e\u003cvideo controls=\"controls\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/vp\/5792a39cf6ea470686e695a9ecbdb002\/5792a39cf6ea470686e695a9ecbdb002.HD-720p-4.5Mbps-100717621.mp4\" style=\"max-width: 100%;\"\u003e\u003c\/video\u003e\u003c\/p\u003e\n\u003cp\u003eVintage 1970s Lilli Diamond maxi dress — black, with a cascade of oversized appliqué flowers running down the front: red-orange poppies, yellow daisies, and purple pansies on long green stems. It is a joyful, dramatic piece — the flowers do all the talking.\u003c\/p\u003e\n\u003cp\u003eLilli Diamond was a California dress label known for exactly this kind of party dressing. This dress is the very one featured in my Instagram reel — the most-loved piece I have ever shared.\u003c\/p\u003e\n\u003cp\u003eA little label history: Al Diamond launched Lilli Diamond in Los Angeles in the 1950s, naming the label for his wife Lilli — a former vaudeville dancer, and his muse. Lilli had danced for a living, so Al designed dresses that knew how to move, and the label became famous for glamorous, high-spirited party dresses — dramatic shapes, rich fabrics, plenty of sparkle — sold in fine department stores across America.\u003c\/p\u003e\n\u003cp\u003eIn 1965 the label was bought by Campus Casuals. The plainer \"Lilli Diamond, California\" label, like the one sewn in this dress, belongs to those later years — and this maxi, with its pop-art flowers, is the label's love of drama carried into the 1970s.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh mock neck\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eCenter back zipper\u003c\/li\u003e\n\u003cli\u003eA-line skirt that flares gently to the hem\u003c\/li\u003e\n\u003cli\u003eFloor-length maxi\u003c\/li\u003e\n\u003cli\u003eThe appliqué cascade is on the front only — the back is plain black\u003c\/li\u003e\n\u003cli\u003eLabel: \"Lilli Diamond, California\" (woven label, photographed)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMeasurements (laid flat, doubled where noted):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBust: 36 in (18 in flat, underarm to underarm)\u003c\/li\u003e\n\u003cli\u003eWaist: 32 in (16 in flat)\u003c\/li\u003e\n\u003cli\u003eHips: 36 in (18 in flat)\u003c\/li\u003e\n\u003cli\u003eLength: 54 in, shoulder to hem\u003c\/li\u003e\n\u003cli\u003eSleeve: 22 in\u003c\/li\u003e\n\u003cli\u003eShoulders: 14.5 in, seam to seam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize: there is no size on the label. By the measurements it fits like a modern Medium, about a size 8 to 10. Please go by the measurements above.\u003c\/p\u003e\n\u003cp\u003eFabric: the dress carries no fabric content tag, which is common for the era. It feels like a polyester knit, with some stretch to it.\u003c\/p\u003e\n\u003cp\u003eCondition: Excellent condition — professionally cleaned and ready to wear.\u003c\/p\u003e\n\u003cp\u003eAll sales final.\u003c\/p\u003e","brand":"Designs \u0026 Finds by Alice","offers":[{"title":"Default Title","offer_id":42889029091410,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6013\/1955\/files\/01-front-enlarged-v2.jpg?v=1794326138","url":"https:\/\/designsbyalicelowe.com\/products\/vintage-1970s-lilli-diamond-black-floral-applique-maxi-dress","provider":"Designs \u0026 Finds by Alice","version":"1.0","type":"link"}